Paying Homage to the Social Technographics Ladder
Ignite Social Media
SEPTEMBER 16, 2021
In early 2008, the team released a tool that allowed anyone to input ages, genders and/or countries of a particular target audience and get a sense of how many people fit into each rung on the ladder. And the fact that those labeled “Inactives” were only 17% of the audience really woke some people up. Social Technographics Today .
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