2008 Postrank Publishing Social Media 
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.
Waxing UnLyrical
NOVEMBER 19, 2010
In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media.
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