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Tool Tuesday: SocialOomph

Akamai Marketing

Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better. For those services, I use and suggest SocialOomph. Some are free, some are part of their paid service.

Tools 163
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Tool Tuesday: PostRank Analytics

Akamai Marketing

It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well. As a blogger, there are numerous tools at your disposal to track how your content is doing. Overall, I like PostRank, its a relatively new tool so I suspect that they will continue to improve.

Postrank 134
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

In my experience, it helped brands understand the whys and hows of people using social media tools and networks. In early 2008, the team released a tool that allowed anyone to input ages, genders and/or countries of a particular target audience and get a sense of how many people fit into each rung on the ladder.

Survey 148
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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. and provides his perspective on using email as a tool. Posted by Deva on June 14, 2008 at 02:18 PM in Email , Web/Tech | Permalink. Information Overload Research Group news wrapup. April 2008.

Research 100
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. People are the fuel behind social media, which is really just tools and tactics. Excellent post. link] Daniel Excellent post adam.

Research 265
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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Fortunately, as knowing more about your customers has increased in importance, so have the tools available to gain that understanding. A variety of free tools from Google can help you understand customer needs, based on what people are looking for, and when. Google AdWords Keyword Tool. Google Trends. Google Correlate.

Tools 141
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

To understand why , you must rewind the 2007 – 2008 financial crisis. Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today. First, we need to consider cultural factors.