Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
Founded in 2008, Airbnb struggled to build trust in its unique business model initially. Airbnb leaned into user-generated content to establish trust and turn it into a delicious marketing recipe. Everything Airbnb publishes on social media is aligned with its commitment to creating belongingness. But today, Airbnb boasts 7.7
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