Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
Founded in 2008, Airbnb struggled to build trust in its unique business model initially. The brand also posts influencer content and shares UGC on TikTok. Airbnb leaned into user-generated content to establish trust and turn it into a delicious marketing recipe. With Keyhole’s Influencer tracking feature , you can do that, too.
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