Remove 2008 Remove Data Remove Research Remove Sentiment
article thumbnail

Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. This meme began in a 2008 episode of the American sitcom ‘The Office’. Use social media trends and market research to build high engagements Wendy’s has got the formula right for viral online marketing.

article thumbnail

Be Nice When You Say Bad Things Online

Twist Image

Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews. We''re forgetting sentiment. From the article: "Not all negative reviews have the same damaging effect, new research suggests. journal of consumer research. When good things happen to bad things.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Beyond Valentine’s Day: Year-Round Marketing Strategies To Build Brand Devotion

Convince & Convert

When was the last time you conducted audience research? Convince & Convert discovered that 85% of enterprise marketers agree that data-driven personalization is a competitive advantage. Yet more than half DON’T collect enough customer data or ANY customer data at all! Do you know what they value? The results?

Strategy 123
article thumbnail

Beware of Social Media: It Does Create Change, Like It or Not

Bare Feet Studios

If your brand already has high favorable sentiment, you are ahead of the game. Most importantly IMO, make note of their concerns, collect data, and be willing to present this to your peers/bosses internally. In her case, it is an awesome brand with very high positives. This is what this article is about.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

article thumbnail

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

June 27, 2008. Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond?

Education 179
article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services.