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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. So here is my take …. Take for example your classic white paper. Tweet This! Share this on Reddit.

B2B 198
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My Contribution at PaulWriter.com

The Marketing Blog

A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. Monthly traffic to your website from Facebook Remember that any activity you need to justify to your cost centre should ideally have metrics in place.

Web 2.0 152
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Enterprise 2.0 Conversations

The Marketing Blog

While I would highly recommend all the ’5′ posts, here are some interesting pieces that I really like: “If there is no “R”, then the “I” becomes a “C” and that cost is always going to be too high.” Share this: StumbleUpon Digg Reddit 5 Comments Filed under Web 2.0 In a presentation by Aaron Julius Kim about ROI]. [In

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

and obviously more recently sites such as Digg. Digg: Newsworthy, Informational, and Funny Chris also mentions that he has used Digg as a news source. Twenty-two minutes after it hit the front page, it sat at 2099 Diggs. Seven minutes after that, it had 2661 Diggs. How do you get your news?

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Preventing Social Media Spam

The Marketing Blog

for this and sceptical organizations could roll-out this app to save productivity costs. Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Social Media Conversation , Social media , Web 2.0 Third-party app: If (1) doesn’t hold true, a third-party vendor could build an app. What do you think? Theme: Pressrow.

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Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. 02|Mar|2008. link] - our article summarizing the impacts and costs of IO in a large organization. 11|May|2008. Why Digg works. Blog about RSS, webfeeds and information overload. Share This.

Resources 133
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. Reply daksh November 12, 2008 at 1:34 am Hi Becky and Lolly, so great to hear from you.

Startup 109