Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Upcoming Events. Popularity: 17% [ ? Share This.

Communities 117

Communities Groups Groups Social Media 117

Writtent Blog

MAY 18, 2021

There are three important metrics to understand in terms of identifying the total number of square feet a commercial tenant would be charged for. Taking a Draw When the real estate company agrees to pay the salesperson in advance of commissions. An assignment of contract clause can typically be found in a business contract.

Comments 40

Comments Syndication Cost Hosting 40

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. We have other people at my company who worry about that kind of thing. *Â? No one wants to speak up and look dumb in front of the CEO or the company’s owner. those companies. Intellectual Property (4). Knowledge Management (35). Memes (10).

RSS 100

RSS Plaxo Meme Telecommunications 100

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. agencies, you should be experimenting with this too). Comment away!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. You’re done with the success metrics conversation. Number of Twitter followers.

Metrics 116

Metrics Social Media eBook Social CRM 116

Techipedia: Tamar Weinberg

MAY 9, 2008

As such, it’s something that I really think the digg team should rethink, especially as the quality of stories decline. I can’t compare this kind of competitiveness to that on Reddit or Mixx, because the metrics available are only the karma points (and associated awards) but no real rankings.

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Digg Sites News API 100

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Your company needs to be part of that conversation. There’s been a bit of news about it recently. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. I’ve worked with this team before on the Social Media Success Summit earlier this year. Ive founded 5 companies, and spent 15 years running digital marketing agencies. It will change the way you think about Facebook for business.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Akamai Marketing

MARCH 29, 2011

your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Think beyond the marketing team.

Press Release 238

Press Release Technorati Klout Metrics 238

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Techipedia: Tamar Weinberg

JULY 8, 2008

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services.

Social Media 163

Social Media Marketing Consultant Communities 163

Ignite Social Media

FEBRUARY 2, 2023

I also created a company called Carusele. I think if you took our company, Ignite, and you took all the people and slapped us together as a transformer, then we collectively would be a social media expert, but I don’t believe a single person can be a social media expert, truly. It really does take a team.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 15, 2010

Second, huge thanks to Joe and his team for the honor. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

AUGUST 18, 2010

How can we find a social media guru to add to our team? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Keyhole.co

JULY 9, 2023

Back in 2008, squandering off an online presence was a luxury. Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders. Intuitive dashboards and customizable reports for easy data visualization and sharing with your team.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Remember, the most important customer of EVERY company is Google. I may steal this.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Likeable

AUGUST 26, 2019

The team at The Dog Agency , a company created to manage and grow the careers of celebrity pets, has explained that an animal account with around 100,000 followers can make a couple thousand dollars per post and accounts with over one million fans can make tens of thousands from a single, sponsored post. Don’t sweat the metrics.

Influencer 112

Influencer Communities Social Media Instagram 112

Sprout Social

APRIL 28, 2020

It can be difficult to keep up, but if you noticed a plateau or dip in followers, impressions, engagement or other metrics you use to measure success, it’s important that your strategy accounts for any changes that have taken effect. The same was true following 9/11, the 2008 recession, etc. Is it just a sign of the times? Try it out!

Content 129

Content Metrics Feed Feedly 129

Convince & Convert

SEPTEMBER 17, 2013

SPECIAL NOTE: This is the 1,000th blog post to appear on Convince & Convert since I founded this site in 2008. The very frank – and very funny – statement about taxes was put forth on stage by Kevin Cobb , Jerry Green , and Matt Staub – who run the social media team at H&R Block. They just….happen.

Content 132

Content Case Study Metrics Eventful 132

Writtent Blog

JULY 9, 2013

The latest research from Content Marketing Institute has found that small companies allocate 31% of their marketing budget to content, as opposed to only 24% at enterprises. They didn’t shy away from asking the tough questions, like whether companies are willing to pay for expert authorship, or if marketers are actually embracing video.

Case Study 105

Case Study Study Research Report 105

Convince & Convert

SEPTEMBER 21, 2010

Are you working with a team or collaborating with a client? • I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 5, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Sponsors for Social Pros, Eric’s fantastic company, Argyle Social , that we use for all of our social media stuff. The RSS feed is: [link]. This is it.

Sports 114

Sports Social Media Survey Hashtag 114

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Writtent Blog

MAY 19, 2021

If you do not already have a PSA agreement, our team of employment tax specialists can help you to set it up, liaising with HMRC to ensure the agreement includes everything you may wish to include now and going forwards. Sole agency agreements and general agency agreements allow different things ( link ). CAR is consistently buyer friendly.

Real Estate 40

Real Estate Microsoft Insurance Proposal 40

Convince & Convert

JUNE 11, 2010

We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. Here are a few options for titles.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

JANUARY 14, 2009

The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. New for 2008: If your article is highlighted in this comprehensive post, we have badges for you! 4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO?

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Webbiquity SMM

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies.

Statistics 190

Statistics Research Social Media B2B 190