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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. To understand why , you must rewind the 2007 – 2008 financial crisis. Strategy #1: Build Collaboration With Campus Partners Social media is a collaborative environment.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. Founded in 2008, Airbnb struggled to build trust in its unique business model initially. In this exponential success, social media played a significant role. billion in revenue in 2023.

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Tips for Social Media Advertising this Holiday Season

Ignite Social Media

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Expect to pay more in Q4.

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Will the Power of Influencers Impact the 2024 Campaign Trail?

Ignite Social Media

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Collaborations in 2016 and 2020 set the stage for expanded usage in future election cycles. Now we’re seeing this trend increasingly make its way into US politics.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. Analysis of Wendy’s social media accounts Wendy’s has a strong online following across most social media platforms, thanks to its sassy, all-hands-on-deck approach. million Facebook: 8.4

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11 Best Hootsuite Alternatives For Social Media Management In 2023

Keyhole.co

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Back in 2008, squandering off an online presence was a luxury. Unlike today, times have changed since its onset.