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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. Let your customers make friends with one another too.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours to 6.3 for the year).