Ari Herzog

FEBRUARY 27, 2012

I created my Facebook account in 2005 and joined Twitter by 2008. Over subsequent years, I worked as an online community manager, led workshops in multiple cities helping business and government managers understand the benefits of the web, and advised nonprofit organizations with case studies on implementing social media marketing.

Social Media Management 132

Social Media Management Social Media Adwords Case Study 132

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

The Marketing Blog

SEPTEMBER 10, 2009

47 pm Royal Challengers Bangalore Fanatic Fans Challenge Jump to Comments Good friend Nidhi Makhija who works for a digital agency called Experience Commerce just sent me an email about the social media campaign for IPL’s Royal Challengers Bangalore , called the RCB Fanatic Fans Challenge. Theme: Pressrow.

Web 2.0 109

Web 2.0 Startup FeedBurner Case Study 109

Josh S Peters

AUGUST 25, 2009

The Penny Pranks account has some interesting stats if you look in the upper left of their account (or below): Joined: July 15, 2008 Videos Watched: 104 Subscribers: 7,775 Channel Views: 202,487 One thing you might notice is that all the videos except for 3 have only been on the site for 3 weeks, the other 3 have been there for over a year.

Social Media 100

Social Media Case Study Press Release Lijit 100

Taylor Marek

DECEMBER 23, 2009

Mashable just posted an article on Pepsi dropping the Super Bowl Ads in favor of a $20M Social Media Campaign. If Pepsi can pull off their $20M social media campaign in 2010, that will show the world something. Listen closely here. Anyone think the Social Media Revolution is still a fad, or are we going to wake up? I am dead serious.

Social Media 107

Social Media Avatar WordPress Case Study 107

Taylor Marek

MARCH 30, 2010

That is why you have marketing campaigns. Market only to that select group, and sooner or later everyone and their cat will hear about you. There is enough of the market for every business to have their share, you just need to find yours. That is why you guard the customers you do have with an iron fist (at least I hope you do).

How To 105

How To Avatar WordPress Case Study 105

Justin Levy

AUGUST 4, 2009

I have inked a deal with Pearson Education/Que Publishing to write a book tenatively titled Facebook Marketing: Designing Your Next Marketing Campaign. I plan on showing you how to build a marketing plan with Facebook as an integral part of that plan, best in class examples, case studies and a ton more. United States License.

Facebook 157

Facebook Marketing RSS Feed Reader 157

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

ROI 100

ROI Case Study Consultant Campaign 100

Taylor Marek

JANUARY 5, 2010

84% of businesses can’t be wrong if they are starting to implement some kind of social media marketing campaign, including Pepsi. &# Every person and every business on the face of the planet is instead asking “ How do we use Social Media ?&# You have a choice to make, which side are you playing on? and Why Google Wave? (1)

Avatar 100

Avatar Social Media WordPress Case Study 100

The Marketing Blog

NOVEMBER 25, 2007

28 am Fastrack Adopts Social Media Jump to Comments For B-School students this seems to be a perfect case study in the making. is actually a Dynamic Media Room for bloggers and media, to us to share the latest from Fastrack – news, happenings, campaigns and more. Speaker Tips from The Masters November 26, 2007.3:28

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Bare Feet Studios

SEPTEMBER 8, 2010

We all go into business because we like doing something – be it fixing cars, flying planes, making muffins, or creating ad campaigns. But then we get bogged down with hiring and firing, taxes, government regulations, market share, and all matter of other requirements that for many of us are no.

Social Media 96

Social Media Upcoming Conference Viddler 96

Twist Image

NOVEMBER 29, 2011

When you compare what Avinash does on Twitter to the commonly-held beliefs above, you may be surprised to learn: He started tweeting on July 30th, 2008. Often, breaking all of the rules is what it takes to develop your own best case studies, ROI and metrics. Tags: advertising campaign. He only follows 88 people.

Twitter 103

Twitter Press Release Tumblr ROI 103

Writtent Blog

JULY 9, 2013

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Case Studies. Target Case Study. Dive Rite Case Study. How to Launch a Killer Content Marketing Campaign in a Few Months.

Case Study 105

Case Study Study Research Report 105

ProBlogger

APRIL 19, 2017

His post about How I made my guest post a massive success [CASE STUDY] blew me away when I first read it. Behind The Book Campaign: How to Sell 30,000 Copies in Six Weeks. He created Bushwalking Blog in 2008 to provide detailed reports of his hikes. Normally, such figures would put me off recommending him. Neil Fahey.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. To use these tools successfully requires more than a casual understanding.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Laurel Papworth

FEBRUARY 13, 2010

14 As a result, more than 14,000 became Telstra Active Supporters, campaigning to put regulatory issues on the national agenda. Got any case studies or stories of grandpa or grandma on Facebook? Speaking 2008 (0). You have to buy the full report Australian Adult Social Technographics Revealed Jan 2009 from them.

Hitwise 110

Hitwise Facebook Statistics Social Networking 110

Bare Feet Studios

JANUARY 4, 2010

Tagged as: case study , consulting , hana , hanabuild , nonprofit , smchi , social web training , socialmediaclub , socialmediaclubhawaii , Strategy 3 Tweets { 2 trackbacks } January 2010 – No Meeting This Month However… « Social Media Club Hawaii January 4, 2010 at 9:36 pm Watch for Us on Social Media Networks | Ma Ka Hana Ka ?

Social Media 47

Social Media Flickr Upcoming Transportation 47

Bare Feet Studios

OCTOBER 4, 2008

Crystal October 4, 2008 at 1:42 pm Awesome job Rox. Shauna Nicholson October 4, 2008 at 4:08 pm It’s great that you did the background on this: It’s a true acclaim to the very social media tools we’re talking about to begin with! You make this look easy, but I realized there truly was a case study here.

How To 40

How To Upcoming Conference Case Study 40

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. How do you do #1? You’ll learn the importance of transparency and understand why this matters to your business.

Communities 170

Communities Marketing MySpace Yahoo 170

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I’m trying to understand how such a great campaign could have a foundation that is so unstable.

Social Media 120

Social Media Content Analysis Sports 120

Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. As it is, there are too many “last century&# flags on this campaign, so instead, I am using it as a learning opportunity.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. Tamar, I enjoyed reading this case study. Two days ago, they launched a new campaign to replace the old one. Exactly right. Find people you can connect with.

Hotels 245

Hotels Social Media Communities Discount 245

Kikolani

SEPTEMBER 13, 2016

Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. You might read on a forum that all backlink are good or perhaps read a case study about how fantastic blog networks are. What works for some, might not work for you. None of that is true.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. You might read on a forum that all backlink are good or perhaps read a case study about how fantastic blog networks are. What works for some, might not work for you. None of that is true.

Metrics 60

Metrics Analysis SEO NoFollow 60

Social Media Strategery

JUNE 15, 2010

I can’t tell you the number of times I’ve quoted them, used them as a case study, or cited them as a best practice, but I can tell you that I haven’t thanked them enough for all they’ve done. Gary Vaynerchuk The first time I saw Gary speak in person was at BlogWorld in October 2008.

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Convince & Convert

AUGUST 19, 2010

It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! Great post, as usual.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Laurel Papworth

APRIL 9, 2010

I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully. The Diary of a CyberStalker.

Case Study 104

Case Study Study Blogger Communities 104

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You are indeed the perfect case study. You are indeed the perfect case study. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Bravo, man. Keep at it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

ProBlogger

MARCH 20, 2017

In my case, I was blogging about fitness since 2008 so I knew the industry very well and I believe this is one of the reasons that the blog’s traffic increased so quickly. Use case studies and research data to back-up the views / ideas expressed in your articles. Step 1: Get to know your niche. Be unbiased.

Adsense 54

Adsense How To SEO Publishing 54

ProBlogger

DECEMBER 30, 2011

In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. Derek runs Social Triggers , a site that “breaks down psychological research and business case studies into simple, actionable steps that can help you improve your online business.” Derek Halpern.

Blogger 53

Blogger Blogosphere Curation Case Study 53

ProBlogger

JUNE 5, 2017

Nikki started Styling You in July 2008 and today – 9 years later – she’s not only grown her audience, but she’s built a pretty amazing business around her blog. Darren: I think it was 2008, July maybe? If you go back to 2008 when I started, Facebook business pages started not long after. I’m thinking October 2008.

Blogger 42

Blogger Groups Groups Fashion 42

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. effective social media campaigns that left no question of their effectiveness.

Metrics 130

Metrics Strategy How To Tourism 130

ProBlogger

JULY 21, 2011

And we were doing our best to monetize the site with your typical affiliate programs, text link ads and PPC campaigns. For details about the fledgling Tripawds site, don’t miss my submission for the 2008 ProBlogger Video Mashup. My movie is the only one featuring a talking dog. Building a community of support.

Sites 42

Sites Communities Forums Handbook 42

ProBlogger

JUNE 5, 2017

Nikki started Styling You in July 2008 and today – 9 years later – she’s not only grown her audience, but she’s built a pretty amazing business around her blog. Darren: I think it was 2008, July maybe? If you go back to 2008 when I started, Facebook business pages started not long after. I’m thinking October 2008.

Blogger 36

Blogger Groups Groups Fashion 36

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. 23 Surefire Small-Business Marketing Tips for 2008 (PlanetC1.com): Maki takes us through four elements and then goes through a case study.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

CSR 137

CSR Social Media Strategy Consultant 137