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Paying Homage to the Social Technographics Ladder

Ignite Social Media

I clearly remember discussing this chart with folks from Microsoft before we started running the Windows social channels for them. In early 2008, the team released a tool that allowed anyone to input ages, genders and/or countries of a particular target audience and get a sense of how many people fit into each rung on the ladder.

Survey 148
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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. The Ignite website in July of 2008, right after our first birthday. These were big clients, like Nature Made, Microsoft, Intel, and more. I immediately knew it was important. The Process of Launching a New Business.

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Grow Your Wiki

Buzz Marketing for Technology

Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. Late next week, I’ll be in Porto, Portugal for WikiSym 2008 planning meetings, followed by the one-day symposium An International Discussion of Work Towards The New Knowledge Forge. knowledge management. laptop stolen.

Wiki 223
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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age. Microsoft (Information Age) vs. Google (Connected Age). Microsoft (MSFT) exemplifies the Information Age. Microsoft must rely on protecting access to its knowledge goods — because this is where it has created value.

Web 2.0 263
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Google Buzz- Is there a hidden agenda?

Atom Thought

Better still: What happens if Microsoft launches a social platform around outlook email application? This happened in 2008, but Google was already upto something. Google is also quietly buying companies around emails , adserving and what have you. Google’s mobile strategy is already giving jitters to iphone.

Google 157
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The Year Of More

Twist Image

That line was written in 2008, but the ramifications of it are going to be felt in a massive way this year. From Amazon , Google / Android , Microsoft , RIM (hopefully) and maybe even Facebook , our lives (and briefcases) will continue to get filled up with new, different and interesting devices. More global. More connectivity.

GPS 106
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Will ‘Technology’ Survive the Recession?

Atom Thought

USD 250b technology giant in 2008 reduced to USD150m nobody in2009! Motorola, Microsoft, Intel and even Google announce layoffs and office closures. Is this the beginning of the end of technology giants? .