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Paying Homage to the Social Technographics Ladder

Ignite Social Media

In early 2008, the team released a tool that allowed anyone to input ages, genders and/or countries of a particular target audience and get a sense of how many people fit into each rung on the ladder. And the fact that those labeled “Inactives” were only 17% of the audience really woke some people up. Why Do People Not Use Facebook?

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? Do they share opinions?

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Since starting operations in 2008, Airbnb has focused heavily on its community image , creating a new cultural norm of sharing homes, rooms, and even experiences with traveling guests. As a consumer group, Millennials have surpassed the $ 200 Billion in buying power mark. Growing a new Digitally-Focused Community.

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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. There was one agency in Canada, called Social Media Group, that did it first and I was fascinated by them once I found them. The Ignite website in July of 2008, right after our first birthday. So we were very early.

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Collaborating and Investing in Green Innovations | Justin Levy

Justin Levy

Two main groups have formed over the past couple years: Eco-Patent Commons and Green Xchange. While you could probably rattle off a list of some immediate actions you could take within your office to go more green, there are more companies coming together to collaborate on other effective green innovations. United States License.

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How Obama Sets Online Marketing High

Ari Herzog

In 2008, Obama made big headlines when he became the first presidential candidate in the modern era to decline public financing for his presidential campaign. Obama’s 2008 campaign raised a similarly unprecedented amount of money, nearly $750 million (you can see why they declined the meager $84 million!).

Marketing 154
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Reply Gagan December 16, 2008 at 8:43 am TUESDAY, DECEMBER 16, 2008 Beating the slowdown blues Ever thought about spending a penny to save a Rupee. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Yes Barcamps are awesome.

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