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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Founded in 2008, Airbnb struggled to build trust in its unique business model initially. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? So, of course, YouTube has to be a significant part of the brand’s social media presence.

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Proto.in July 18-19 2008

The Marketing Blog

Home About In the Media Social Media Scores over Mass Media Again Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc May 27, 2008.12:38 July 18-19 2008 Jump to Comments I discovered the news about proto.in A lot of bloggers including Arun are talking about it. 38 pm Proto.in

Web 2.0 100
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Social Media and Blog Camp - Courtesy Delhi Bloggers Bloc

The Marketing Blog

Home About In the Media Proto.in July 18-19 2008 Social Technographics Ladder May 28, 2008.1:37 37 am Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc Jump to Comments Come June 7th and we’d witness another one-day unconference on social media and blogging.

Blogger 100
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Debunking Five Social Media Myths

Socialized

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. and went on to cite statistics that show both e-mail and social networking use on the increase. Social Media Communication Is Informal.

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What Would You Ask a Blogger?

Almost Savvy

Posted by Irene Koehler in Blogging , Social Media on October 13, 2009 | 4 responses I am *so* not a Las Vegas person. I’m excited to be attending BlogWorld in Las Vegas this year, along with thousands of other bloggers. Bloggers with a huge following, bloggers just getting started.

Blogger 133
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Enter the Social Technographics Ladder. Social Technographics Today .

Survey 148
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Criticising Social Media ?

The Marketing Blog

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Conversations December 10, 2009.10:35