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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Founded in 2008, Airbnb struggled to build trust in its unique business model initially. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? In short, the feed is vibrant and builds aspiration in the audience. Let’s find out.

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Social Media Chat Tuesday, July 21st

Adam Cohen

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.

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Social Media Stats – It's Raining Content!

Almost Savvy

Posted by Irene Koehler in Blogging , Facebook , LinkedIn , Social Media , Twitter on July 20, 2010 | 15 responses Does it ever feel that there is a non-stop downpour of Facebook posts, YouTube videos, Twitter tweets, LinkedIn connections and blog posts? If you enjoyed this post, make sure you subscribe to my RSS feed !

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Still Think Social Media Is A Fad?

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! A recurring topic seems to be whether or not social media is a fad.

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Marketing, Social Media & Branding Blogs in India

The Marketing Blog

Home About In the Media themarketingblog@wordpress on Mobile Applying the Johari Window to a s/w Product July 24, 2008.3:37 Primarily, there was a need for an XML/OPML file for india focussed blogs. Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media , marketing and branding trends in India.

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Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Enter the Social Technographics Ladder. Social Technographics Today .

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Social Media Complainers – your new BFF's

Akamai Marketing

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.