Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Power & Associates in 2008. Back-channel emails are a wonderful thing. Cymfony is now part of WPP's Kantar Media.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 22, 2010

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

The Realtime Report

SEPTEMBER 18, 2012

Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. Tweets from both conventions numbered 13.5 million, up from just 365,000 four years ago. TV Audience Down.

Social Media 150

Social Media Nielsen Social Networking News 150