Remove 2008 Remove Advertising Remove Buy Remove Microsoft
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

I clearly remember discussing this chart with folks from Microsoft before we started running the Windows social channels for them. In early 2008, the team released a tool that allowed anyone to input ages, genders and/or countries of a particular target audience and get a sense of how many people fit into each rung on the ladder.

Survey 148
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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. Paid advertising on social media was still 4 years away. I sat down with a friend to flesh it out and then brought it to my business partners in the advertising agency for which I worked. So we were very early.

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Grow Your Wiki

Buzz Marketing for Technology

advertising. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. 21 days of wiki adoption. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. knowledge management.

Wiki 223
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Google Buzz- Is there a hidden agenda?

Atom Thought

Better still: What happens if Microsoft launches a social platform around outlook email application? This happened in 2008, but Google was already upto something. Google is also quietly buying companies around emails , adserving and what have you. GAP (Google Advertising Professional) Certification! Image Source: [link].

Google 157
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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age. Microsoft (Information Age) vs. Google (Connected Age). Microsoft (MSFT) exemplifies the Information Age. Microsoft must rely on protecting access to its knowledge goods — because this is where it has created value.

Web 2.0 263
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Will ‘Technology’ Survive the Recession?

Atom Thought

USD 250b technology giant in 2008 reduced to USD150m nobody in2009! Motorola, Microsoft, Intel and even Google announce layoffs and office closures. 3G roll out in both China and India will help telcos increase their ARPU, and also help create revenue opportunities for various allied industries (handsets, content, advertising etc.).

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. I think Microsoft would be more receptive to user feedback. I’ve seen this on Microsoft’s PR depts. Look at their policy about servicing you from the get go.

Apple 154