Paying Homage to the Social Technographics Ladder
Ignite Social Media
SEPTEMBER 16, 2021
Blogging had been kicking around for about a decade at this point, and the Cluetrain Manifesto had existed for nearly 8 years. I clearly remember discussing this chart with folks from Microsoft before we started running the Windows social channels for them. Fewer than 10% blame advertising or the user experience for not using Facebook.
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