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Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child.

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. This meme began in a 2008 episode of the American sitcom ‘The Office’. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform. And Wendy’s didn’t miss out on making the most of this.

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Stocks, Crypto, or Real Estate: Where to Put Your Hard-Earned Money

The Realtime Report

Stocks, real estate, and cryptocurrency are three investment classes that have seen a lot of activity in the last couple of years. All involve relatively higher levels of risk than other types of investment, such as high-yield savings accounts or savings bonds for example.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. Dietrich considers building this type of brand affinity to be a skill built over time. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich.

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My Contribution at PaulWriter.com

The Marketing Blog

Whether or not you need to be on Facebook depends on your industry vertical & the type of your product and service offering. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base. The bottom line is, Facebook isn’t a one size fits all solution.

Web 2.0 152
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142
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How to Use Social Media to Promote Your Blog

ProBlogger

Social media sites have exploded onto the online publishing scene over the last couple of years and can generally be divided into two types of site: Social Networking Sites – where the primary activity of the site is ‘connecting’ with others.