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What marketers need to know about managing social media through an economic downturn

Sprout Social

I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. How active are your competitor’s mentions, tags and comments? How often are they replying?

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What's your social currency?

Akamai Marketing

Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. By the way – I love the $2 bill as an example of social media currency. 640 Million on Facebook. Million users on YouTube. Think about it.

Lurker 203
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The Joint Chiefs of Staff 2010 Social Media Strategy | Justin Levy

Justin Levy

We have seen plenty of examples of how government and politics (sometimes one of the same) are using social media. While there are an abundance of social media policies floating around online (check out Coca-Cola’s , for example), it becomes harder to find published social media strategies. What say you about their strategy?

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Tool Tuesday: SocialOomph

Akamai Marketing

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. Some are free, some are part of their paid service. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better. All Rights Reserved.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

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Why Online Banking on Mobiles Will Soar

Idaconcpts

Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. opening an online savings account ). Meanwhile 4.2

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The Bamboo Project Blog

Buzz Marketing for Technology

When people are actively engaging with and reflecting on their professional experiences, which blogging encourages us to do, thats where ongoing learning really takes place. October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. October 02, 2008 in learning | Permalink. |.

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