What marketers need to know about managing social media through an economic downturn
Sprout Social
FEBRUARY 16, 2023
I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. How active are your competitor’s mentions, tags and comments? How often are they replying?
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