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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Brandimensions Folded into its BrandProtect sibling in early 2009. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008.

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Twitter is top social media channel among Fortune 500

Firebelly

The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog.

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Youtube Tuesday: Lost Generation

Firebelly

In February 2008,after receiving over 50 video entries, the AARP announced WhenI’m 50 as the winning video. The grand prize was $5,000. It contains students sharing their thoughts on what they think theyll be like when they are 50years old - their hopes,dreams, and aspirations.

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Jake's Take: Facebook Hits The Big 5-0-0

Firebelly

Nobody expected it to even overtake social-networking giant MySpace,as it did in 2008, and eventually have more users than the USA has citizens. Mark Zuckerburg launched Facebook in 2004 for his friendsand classmates at Harvard University, then continued to branch it out to otherschools. So how did this happen?

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Jake's Take: Comcast Cares & You Can Too

Firebelly

  Comcast’s Frank Eliason started using Twitter to respond to customers in 2008. A BusinessWeek article  published in 2009 chronicles Eliason’s day at the company - reading and responding to the disgruntled customers on Twitter. Many companies are hiring people specifically to track these comments and respond appropriately.It

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5 Facebook Stories From This Week You Need To Read

Firebelly

1 spot to Google in February 2008, and now sits in third place, according to Web analytics research by Compete. Facebook Outpaces Yahoo to Become No. 2 Site on Web By Jon Brodkin Facebook is now the second most popular Web site in the United States, passing Yahoo with 133 million unique visitors in January, according to new research.

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