Jeff Esposito

JUNE 19, 2013

One of my former bosses suggested that I check out the Community Roundtable – that was 2008 – and I was happy to check out the information that Jim Storer and Rachel Happe were producing. Things were changing quickly and I was trying to absorb everything I could read and learn from really smart folks.

Communities 43

Communities Report Committee Community building 43

Jeff Esposito

JULY 20, 2012

Number two on this week’s list takes a look at how many companies track and respond to feedback on social media… it is not high… only 49% in this study responded to feedback… what are we in 2008? Yes Men take on Shell in ad campaign hoax – anyone see the Shell Arctic meme going around on the web? If you were fooled by it, you were not alone.

iPad 41

iPad Meme Film Study 41

Jeff Esposito

JUNE 15, 2011

As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter. Social media was still being called Web 2.0, but in our weekly PR team meeting, social media nearly hit me in the head.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

AUGUST 11, 2011

Back in 2008 his social media savvy helped propel him into the Oval Office. This post originally ran on PR Breakfast Club, but I wanted to share here as well in case you missed it there. President Barack Obama’s use of social media has seen its ups and downs.

Social Media 42

Social Media Web 2.0 Case Study Policies 42