Brand Monitoring: Where Are They Now?
Net-Savvy Executive
APRIL 1, 2011
Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Factiva Dow Jones bought out Reuters' interest in Factiva in 2007. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Visible Technologies Still doing what they do.
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