Adam Cohen

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. LD: We formally embarked on our social journey back in 2007. Turns out it was a timely ask.

article thumbnail

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. LD: We formally embarked on our social journey back in 2007. Turns out it was a timely ask.