Adam Sherk
OCTOBER 24, 2012
Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release. Related posts: Email Press Release Optimization Circa 1999.
Hootsuite
JUNE 2, 2021
Maybe you’ve grown tired of the name you chose when you joined in 2007, or maybe it just doesn’t represent who you are anymore. Mercedes Benz has a different Twitter handle for their press releases and media requests: @MB_Press. This can be done by clicking on the account’s profile and pressing “Report.”
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Proactive Report
AUGUST 11, 2013
It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. Soon press releases and media relations became a core part of public relations. Even today less than 20% of all press releases put on the wire services are optimized for search.).
Proactive Report
OCTOBER 26, 2011
Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. And by the way – this is how 98% of reporters start a story. Why would search engines affect news consumption?
Adam Sherk
OCTOBER 23, 2009
According to a Hitwise US News & Media Report back in 2007, on average search engine referrals represent about 23% of traffic to print media sites. Side note: Hitwise, you’re overdue for an updated version of that report!).
Twist Image
NOVEMBER 21, 2012
Check out these data points from their press release, 70% of CEOs Admit They May Be Responsible for Marketers' Poor Perceived Performance : 80% of CEOs were not very impressed by the work done by Marketers and believed Marketers were poor business performers. It's a tough report to read. months in 2007, 28.4
Techipedia: Tamar Weinberg
JANUARY 5, 2009
This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) The Big Juicy Twitter Guide (Caroline Middlebrook): Want more Twitter goodness? Become a del.icio.us
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