Paying Homage to the Social Technographics Ladder
Ignite Social Media
SEPTEMBER 16, 2021
The year was 2007 and Ignite Social Media was opening as the first social media agency in the United States. As near as I can tell, Forrester now publishes what they call the Consumer Technographics Benchmark Survey , which covers far more than social media. Social Technographics Today . It was the right tool at the right time.
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