Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. Social media marketing is really hard. Age is irrelevant in social media usage, and life experience is a plus for social media marketers. Social media marketing is new. MORE >>

Many in the social media industry got started from search marketing. In early 2007, many in the SEO world started noticing the benefits that social held over the various search algorithms and gave it a look. Here’s a quick video with some car dealer SEO tips. Business Social Media Search Engines Automotive SEO google search engines tips videoFrom there, a lot of them were hooked. Despite a toning-down of social media links as credible sources for link-authority, there has been a rise of other social signals that both Google and Bing explore. MORE >>

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. B2B Marketing and Social Media. And much more. MORE >>

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. This led me to David Meerman Scott, who I realized did something similar back in 2007 and then again in 2009 using a different set of terms and a larger range of press release services. What would you love to see stricken from marketing speak forever? MORE >>

My thesis is simple: for the majority of bloggers, the time and effort invested on social media is better spent than time spent on SEO. There are an army of people out there who make a living selling SEO products and services. To them, SEO is the beginning and end of traffic generation. If you are in a niche that doesn’t have a large traditional media presence (niches like Internet marketing, SEO, or social media) you might not notice this because there is little media competition. SEO is time consuming. The power of brands. Google loves brands. MORE >>