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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. Are you a social media marketing O.G.? But we know we’re not the only ones.

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How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. 3% said social media had little or no value.

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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

Iā€™m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as ā€œ the original social media agency ā€ because we were the first social media agency created out of whole cloth in the United States.

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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The Evolution of Social Media, and of Likeable

Likeable

It was the summer of 2007, and Facebook had recently opened up beyond college students, to welcome everyone to its platform. We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We quickly refocused on social media as word of mouth. (It It needed to evolve.

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Ignite Social Media Promotes Bounds to President, Announces Other Management Changes

Ignite Social Media

Bucking the ‘lack of representation’ trend in the advertising business, Ignite Social Media today announced several management changes. By taking the position of CEO, I can focus on high level business strategy while also developing our Carusele influencer marketing product.”