The Five-Year Marketing Plan: Looking Beyond Facebook
Idaconcpts
SEPTEMBER 5, 2012
Back in 2007, Tiger Woods was still the undisputed king of golf. Although it didn’t initially affect share trading, it caused other advertisers to question the effectiveness of their marketing with Facebook, especially as Google’s click-through rate outperformed Facebook’s sidebar ad rate, dropping to 0.083 percent by late July.
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