The Marketing Blog
MARCH 8, 2010
Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter).
The Marketing Blog
OCTOBER 10, 2008
The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. The scope of my blog-posts span across the Enterprise 2.0
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Buzz Marketing for Technology
JULY 7, 2008
As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007.
Techipedia: Tamar Weinberg
MAY 18, 2010
surveys, focus groups, test marketing) often spend millions to locate their target markets. Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. Does your brand need a makeover?
Techipedia: Tamar Weinberg
MARCH 12, 2009
Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.
Social Media Network Marketing
AUGUST 14, 2010
There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured.
Bill Hartzer
APRIL 27, 2010
From our research into the nature of cult brands and brand lovers, we understand that a brand’s outliers—their most outrageous fans and radical customers—are the people with whom marketers should engage, talk, and most importantly, listen. – What are the dominant feelings you get when you shop in our store? Post this on Diigo.
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