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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. In 2007, our 22nd version of the infomercial clicked. They were difficult to sell against, because we always have been selling hard work. We kept testing and changing the P90X infomercial.

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