Remove 2007 Remove Data Remove Research Remove Sentiment
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What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. I started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text.

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What is hashtagging and how to use it effectively

Sprout Social

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I To perfect the art of hashtagging, you should conduct research, use hashtags thoughtfully and analyze your results. After you have an endgame in mind, start digging into hashtag research. Using hashtags on different social networks.

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The Specialization of Social Media Analysis

Net-Savvy Executive

In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Most of these focus on the structured data of social media: seemingly hard numbers, such as friend/follower counts, mentions, shares, likes, and Facebook pageviews.

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Beware of Social Media: It Does Create Change, Like It or Not

Bare Feet Studios

If your brand already has high favorable sentiment, you are ahead of the game. Most importantly IMO, make note of their concerns, collect data, and be willing to present this to your peers/bosses internally. In her case, it is an awesome brand with very high positives. This is what this article is about.

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Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations. From the point of view of a research company, I’d love to hear your views of what marketers can gain from analysis of pins and boards. The company is experiencing huge growth in the young sector. .

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Social Media Measurement and the Stages of Change | Bare Feet Blog

Bare Feet Studios

Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. I think Tom and I would agree though the ex post facto method will leave out some of the more relevant data points.

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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

As we know, everybody who has a calculator is a social media researcher. I want to talk about the Edelman Trust Barometer not only because the most recent edition of that is chock-full of interesting data, but it’s also about trust. It is some heavy-duty research that asks meaningful questions. It was released last week.