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A Realistic Look at Digital Marketing ROI

Ignite Social Media

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. We’ve developed a lot of measurement models since 2007.

ROI 154
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Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities."

Analysis 100
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My Contribution at PaulWriter.com

The Marketing Blog

A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. Monthly traffic to your website from Facebook Remember that any activity you need to justify to your cost centre should ideally have metrics in place.

Web 2.0 152
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Preventing Social Media Spam

The Marketing Blog

for this and sceptical organizations could roll-out this app to save productivity costs. It is a controlled approach towards embracing social media medium. Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Social Media Conversation , Social media , Web 2.0 However, I still review some Web 2.0

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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Anne Zelenka , Saturday, October 6, 2007 at 3:00 PM PT Comments (56). Economist Ronald Coase has proposed that the reason firms exist is to decrease transaction costs. But the web makes transaction costs across individuals and ad hoc groups of people so small as to be unimportant to many web-era businesses. October 6th, 2007.

Web 2.0 263
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Enterprise 2.0 Conversations

The Marketing Blog

While I would highly recommend all the ’5′ posts, here are some interesting pieces that I really like: “If there is no “R”, then the “I” becomes a “C” and that cost is always going to be too high.” The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Theme: Pressrow.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

January 2007. including major costs, significant litigation, and a drag on key processes. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Posted: Sun Jun 03 21:27:39 PDT 2007. Posted: Mon Jun 04 21:50:08 PDT 2007. Month Archive. December 2006.