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A Realistic Look at Digital Marketing ROI

Ignite Social Media

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales.

ROI 154
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Who Needs a Podcast Guest?

Jon Loomer

I was first exposed to Facebook while I was with the NBA in 2007, and I got laid off from two other jobs before going on my own in 2011. In general, I find that it makes for a much more natural conversation if we have some sort of connection already. I also enjoy talking about my entrepreneurial journey.

Education 140
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Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2007, when I joined Facebook, it was all about the one degree of separation between you, and who you knew. Now let’s say a promoter takes over, or marketing steps up and in. Absolutely.

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Enterprise 2.0 Conversations

The Marketing Blog

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Market Predictions Vary so Greatly? Conversations (themarketingblog.wordpress.com) [.] Conversations [link] #socialmedia [.]

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Pubcon 2007 Recap

Techipedia: Tamar Weinberg

Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity. December 9, 2007 at 5:43 pm Great to finally meet you in person, Tamar! Reply Tamar Weinberg December 9, 2007 at 6:17 pm We’re not allowed to talk about it. There was other stuff to do?

Yahoo 100
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The Year That Was - GoodBye 2007!!

The Marketing Blog

30 pm The Year That Was – GoodBye 2007!! As 2007 fades away, all of us are looking towards 2008 with expectations in our eyes. Right from Wiki to RSS, Beacon, Marketing 2.0, Right from Wiki to RSS, Beacon, Marketing 2.0, Home About In the Media Christmas 2.0 Here’s wishing all of you a great 2008 !

Web 2.0 100
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Dear Airtel: It is about Customers & Conversations

The Marketing Blog

44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. The conversation began with my first tweet. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Keep it up!