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Indian Companies on Twitter – A Usage Study

The Marketing Blog

of tweets, tweet type, conversation type. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. The scope of my blog-posts span across the Enterprise 2.0

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

8) “Participating in the conversation&# is hollow advice for a large corporation: Too many give the advice of “join the conversation&# without enough guidance behind the surface. On June 29th, 2008, Jumping into the conversation? December 2007. November 2007. October 2007. September 2007.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. What motivates them?

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How To Measure Your Social Media Efforts

Social Media Network Marketing

It is after all, just another medium for having a conversation with people." August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Thank you Bulletin-board Focus Groups for dropping in here. You can join and share your views and participate in the Social Media conversations on any of the sites with me.

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Social Media a CRM perspective

Social Media Network Marketing

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. You can join and share your views and participate in the Social Media conversations on any of the sites with me.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

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