How to Take an Audience-Centric Approach to Content Marketing
Convince & Convert
FEBRUARY 3, 2016
Content marketing is meant to be a strategic way to reach and attract a defined audience. When Fitbit first launched in 2007, I was sure this was just another gadget-fad that wouldn’t last. How would they create content that resonates with all of these different types of people? Place content where they will find it.
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