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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Content marketing is meant to be a strategic way to reach and attract a defined audience. When Fitbit first launched in 2007, I was sure this was just another gadget-fad that wouldn’t last. How would they create content that resonates with all of these different types of people? Place content where they will find it.

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What Websites Are You the One True Fan of?

Justin Levy

According to TechCrunch: “OneTrueFan will eventually launch a dashboard that allows web sites get a multi-dimensional view of their readers based upon frequency of visits, amount of content read, regularity of shares and traffic sent. How OneTrueFan works is pretty simple.

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Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

Twitter recently announced they will be selling ads in the content stream and they will be demanding a cut in ads sold by others in the Twitter stream. But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# But very little leadership.

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Finding Social Media Professionals

Bare Feet Studios

Social Media Agencies: Crayon : A different kind of company that specializes in new marketing – new marketing for a new consumer. Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

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Fetching Friday – Resources Mashup & Last of the Great Unknown

Kikolani

Creating an Editorial Calendar for Content Marketing – Planning your content calendar in advance is a vital step in your content strategy. This means you must also understand the process and timescale for your organisation to create content of certain types, and allocate the resources of your team members.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Facebook rolled out their iPhone app in August, 2007. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable. The Live Feed and Social Graph is what they are selling marketers on. Further, mobile users actually spend more time on Facebook, not less.

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The Next “Facebook Platform” for the Modern Web, and Why Twitter’s Running the Wrong Way

Stay N' Alive

Not a single big player seems willing to take this step yet, but when it happens, I guarantee you’ll see a revolution at the scale of when Facebook Platform launched in 2007. The first person to do it gets the opportunity to lead the pack, and hundreds of millions will follow.