How OWN Creates Community and Multi-Platform Success With Social Video
Social Media Strategies Summit
NOVEMBER 27, 2018
LeBas started by recalling a bold directive from Oprah: double the number of viewers for Super Soul Sunday, a daytime series that features thought-provoking conversations between Oprah and renowned thought leaders. Video content was also repurposed and monetized on social. Their audience research confirmed: They wanted curated content.
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