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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

LeBas started by recalling a bold directive from Oprah: double the number of viewers for Super Soul Sunday, a daytime series that features thought-provoking conversations between Oprah and renowned thought leaders. Video content was also repurposed and monetized on social. Their audience research confirmed: They wanted curated content.

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Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life. At the beginning of 2019, only 4% of social media marketers in the United States used the platform to reach consumers. Security issues plague some of the most popular social media platforms.

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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. essential tips for using hashtags on every social media platform out there. Hashtags are effective on other social media platforms too. Let’s get started.

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3 Ways to Connect Paid Social to Business Metrics

Ignite Social Media

Since our agency started, back in 2007, social media has evolved drastically. Online and Offline Social Conversion. One of the most exciting ad objectives Facebook has implemented is conversions. To understand the process in more detail, check out our post on What You Need to Know About Facebook Offline Conversions. .

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening? Engaging Customers.

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What is hashtagging and how to use it effectively

Sprout Social

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Think about it: The hashtag is one of the few superstructures that spans across all social media platforms.

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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Content marketing is meant to be a strategic way to reach and attract a defined audience. When Fitbit first launched in 2007, I was sure this was just another gadget-fad that wouldn’t last. The other day, my co-worker Phil Renaud and I were in an animated conversation when I noticed we had matching wristbands.

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