Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. If I backed this out a few more years you’d see nice gains overall gains from 2007-2010.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Adam Sherk

OCTOBER 23, 2009

According to a Hitwise US News & Media Report back in 2007, on average search engine referrals represent about 23% of traffic to print media sites. As for social media traffic, while still quite small those figures are definitely trending up strongly for news and content sites, especially when looked at year-over-year.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

JUNE 29, 2010

I hadn’t come across any anti-buzzword content lately so I thought I’d do my own research. because it was among the first search-friendly services so I figure its content is fairly well indexed. I saw an item in PR Daily recently using the MoMA press release archive to demonstrate how press releases were much better years ago.

Press Release 279

Press Release Marketing Class List 279