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My Contribution at PaulWriter.com

The Marketing Blog

A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. Monthly traffic to your website from Facebook Remember that any activity you need to justify to your cost centre should ideally have metrics in place.

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Enterprise 2.0 Conversations

The Marketing Blog

While I would highly recommend all the ’5′ posts, here are some interesting pieces that I really like: “If there is no “R”, then the “I” becomes a “C” and that cost is always going to be too high.” The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Theme: Pressrow.

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11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Since social media marketing is labor-intensive, we should offshore it. Not really.

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Preventing Social Media Spam

The Marketing Blog

for this and sceptical organizations could roll-out this app to save productivity costs. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. However, I still review some Web 2.0

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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Anne Zelenka , Saturday, October 6, 2007 at 3:00 PM PT Comments (56). Economist Ronald Coase has proposed that the reason firms exist is to decrease transaction costs. But the web makes transaction costs across individuals and ad hoc groups of people so small as to be unimportant to many web-era businesses. October 6th, 2007.

Web 2.0 263
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Eight steps to thriving on information overload

Buzz Marketing for Technology

Ross Dawson, August 27, 2007 1:24 AM US PT. Getting the information you need more efficiently is well worth the cost of a subscription. Tracked on August 29, 2007 1:32 PM. Tracked on September 7, 2007 9:39 AM. August 27, 2007 2:05 PM. September 2, 2007 12:53 AM. September 7, 2007 2:57 PM. 5 Comments.

Web 2.0 244
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OSSCamp Delhi

The Marketing Blog

Motivated by the desire of learning by sharing and to share your work with the communtiy, OSS Camps are not-for-profit events and we depend on our sponsors for covering our costs. Corrections made Daksh Reply Suchi Garg December 10, 2007 at 6:33 am Since when is Delhi in Madhya Pradesh?? However, I still review some Web 2.0

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