Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

AUGUST 27, 2020

Mr. Peanut and its parent company, Kraft-Heinz, will emerge unscathed following this rather confusing ad campaign, but other brands that don’t generate billions of dollars in yearly revenue like Kraft-Heinz might be so lucky. Social media managers may be able to address some comments on their own.

Brands 135

Brands Sentiment Social Media Management Issues 135

Oktopost

JUNE 5, 2023

Its focus is split between existing customers and prospects – followers, and fresh social media leads. But integrating the two efforts together can prove transformative for companies looking to maximize engagement online and streamline community management. Social media is an excellent place to scope out leads.

Social Media 84

Social Media Marketing ROI Campaign 84

Convince & Convert

FEBRUARY 2, 2012

Read on for insights from Taulbee, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: The Edelman Trust Barometer ). Next week’s guest is Scott Monty from Ford Motor Company. One of the things that we’re looking at really closely is sentiment analysis.

Social Media 116

Social Media Committee Team Questions 116

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Their social media efforts were spearheaded by a guy who looks like a nice dude, but after studying his personal Twitter feed, it was almost the same kind of thing: the process was almost wholly automated.

Social Media 251

Social Media Klout Influencer Feed 251