Buzz Marketing for Technology

JUNE 28, 2008

January 2007. 3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Posted: Sun Jun 03 21:27:39 PDT 2007. Posted: Mon Jun 04 21:50:08 PDT 2007. Technology Vendors.

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Sharepoint Wiki Web 2.0 Class 189

The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base. its nice information.

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Bare Feet Studios

MAY 18, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Twitter ROI – Is it Too Popular? Twitter ROI – Is it Too Popular?

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The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. The key is spending it where you get the optimum ROI. Yes, TV viewership has dropped as folks jump to streaming services, so media companies have taken creative steps to ensure they meet their numbers … raise prices and run more commercials. And we wanted to find out more!

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Advertising Nielsen Buy Products 113

Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. I would have expected company-centric content to have figured as the top or second-to-top topic, but instead it retains third place. New Softwares & Tools for Content ROI Calculation. After Yahoo!

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Trends Content Marketing Curation 95

Buzz Marketing for Technology

JUNE 27, 2008

18 April 2007, 06:03 PM. Business case vs. ROI. ROI, NPV, IRR, payback, TTV. 2, 181-188 (2007). The contents of this KM blog are my personal comments and do not reflect the official views of Hewlett-Packard Company.]. Thursday, April 19, 2007 10:52 PM by peteraglick_at_aol_com. » Home - Tab.

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Net-Savvy Executive

MARCH 15, 2011

Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Since then, I've also argued for an expansive interpration of the listening metaphor.

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Analysis Social Media Radian6 Social CRM 75

Social Media Network Marketing

AUGUST 14, 2010

Typically in business terminology called Return On Investments or ROI. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. The whole ROI debate is an interesting one. August 14, 2010 8:37 PM dickiearmour said.

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Social Media How To ROI Reputation 93

Josh S Peters

OCTOBER 11, 2010

I have been consulting since 2007 and at times it can be lonely. At some point I might get back into the sole practitioner game, but as of right now, I really feel that I need the experiences and education that only comes from working in a day to day company environment. I would love (some may say need) your help.

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Convince & Convert

FEBRUARY 3, 2016

Lately, it seems to have moved to a dangerous place of ROI, subject lines, and vanity metrics. When Fitbit first launched in 2007, I was sure this was just another gadget-fad that wouldn’t last. Place content where they will find it: Tech Crunch, Fast Company, or Venture Beat. highlight to tweet).

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Content How To Marketing Case Study 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

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Social Media Strategy StumbleUpon Digg 269

Diva Marketing Blog

MAY 23, 2012

In this Pinterest Pinning For Business Learning Series post we take a look how a business-to-business company, Brandwatch , is using Pinterest as an inbound marketing tactic. About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations.

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Koka Sexton

DECEMBER 20, 2009

I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I work for a growing software company and they don’t have much of a footprint in the social media world. I try to follow the trends and news around social media as best I can. That is until recently.

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Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I work for a growing software company and they don’t have much of a footprint in the social media world. I try to follow the trends and news around social media as best I can. That is until recently.

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List Social Media Case Study Wiki 96

Social Media Network Marketing

AUGUST 27, 2010

' This excitement continues till suddenly someone wants to know the ROI. While initially we may engage but the problem starts when someone complains and we do not respond as a company / brand properly. And soon the excitement builds up as we start to count on how many people have joined us.

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Social Media Reputation Widget Disqus 66

Writtent Blog

JULY 25, 2013

Back in 2007, marketing guru Marcus Sheridan was the owner of a struggling swimming pool business. The following example from the HubSpot blog illustrates how the company is able to promote their content assets , while providing distinct value to prospects, by creating a text call-to-action : Image credit: HubSpot. Justify Your Brand.

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Comparison Hubspot Pharmaceuticals Education 79

Buzz Marketing for Technology

JUNE 27, 2008

Having returned from a recent benchmarking workshop conducted in Europe by Carla ODell, it struck me as timely to mention an observation from that trip in connection to a report produced annually by Bain & Company regarding the use of management tools. KM Overview Measurement and ROI Overcoming Knowledge Loss. Ralph Soule.

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Web 2.0 Movable Type Case Study Conference 150

Bare Feet Studios

MAY 19, 2009

I would prefer that companies who want to get in front of a blogger’s hard-earned audience, consider a more neutral and background NPR-style of true support, ongoing support, rather than a short term “we’ll wine and dine you to talk nice about us then c ya later.&#

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Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

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Social Media Strategy Marketing Vimeo 153

Bare Feet Studios

FEBRUARY 9, 2009

The more I have been thinking about this, the more I want to see companies explore user-generated pricing. Airlines, hotels, and rental car agencies charge a lot more for weekdays than weekends, as they have a captive customer for one and they know that companies are theoretically making money off of their use of said services.

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Price iPhone Upcoming Instant Messaging 40

Buzz Marketing for Technology

JUNE 27, 2008

This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Companies just needed to put the necessary incentives and assurances in place to ensure that people were willing to share their knowledge. Metrics/ROI. Communities.

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Movable Type Education URL Process 100

Bare Feet Studios

OCTOBER 15, 2008

More importantly though, there is a shift in consciousness that has already taken place in terms of how people do business and how customers expect companies to perform. Traditional publications and groups such as PRSA , IABC , and HAF also hold monthly meetings to educate and inform their members.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Writtent Blog

DECEMBER 21, 2023

Over a period of 4 years he managed to increase his online marketing efficiency 15 times over for his company, River Pools & Spas. Before content marketing, in 2007 when the economy was still roaring, we spent about $250k a year to achieve 4 million in sales. I’ve had companies come to me where just one person was blogging.

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Marketing Press Release Cost ROI 98

Diva Marketing Blog

SEPTEMBER 22, 2009

Keep in mind that in 2006-2007 I was a bit of a Rip VanWinkle in that I stepped away from active participation, only to wake up and find the world had changed. Social media needs to be used strategically, in a way that supports the marketing goals and objectives of the company. I think you call that strategy. I’m kidding.)

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Handbook Real Estate Travel MySpace 63

Diva Marketing Blog

JUNE 10, 2009

2 sentences about your company - Clever Twist designs and develops creative and interesting applications for companies or individuals across all fields of interest. Began in social media marketing – In March 2007, I transferred my 8-year old Webzine to a blog and kept the same focus of demystifying technology.

Social Media 53

Social Media Real Estate B2B WordPress 53

Oktopost

JUNE 5, 2023

But integrating the two efforts together can prove transformative for companies looking to maximize engagement online and streamline community management. Content repurposing between email and social media maximizes ROI When it comes to content creation, social media and email are highly demanding.

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Social Media Marketing ROI Campaign 84

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 153

Social Media Policies Consultant Social CRM 153

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Here’s my list for 2008.

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

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Reputation Chemicals Issues Consultant 125

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

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Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Wouldn't you say that many companies feel that doing any social media is better than none at all?

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. How do I know if there’s ROI in Facebook?

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Facebook How To Marketing URL 279

Ignite Social Media

FEBRUARY 22, 2023

In our case at Ignite Social Media, we have seen emerging technologies, never-ending feature updates, and ever-changing consumer behavior since 2007. Media Buying : Predicts the most effective ad and media placements for a business in order to reach its target audience and maximize marketing strategy ROI. It’s never slowed down.

Social Media 96

Social Media Social Media Management Influencer Trends 96

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end. ivi » digg sat?l?yor(mu)?

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Digg Buy StumbleUpon Web 2.0 104

Bare Feet Studios

MAY 2, 2009

Whether you are communicating for a company where you work or only on your own web sites, you are showing the world who you are, how you think, and what you stand for. The aspects of humanity that make us most lovable and most real, are our slips as much as our achievements.

Brands 40

Brands Upcoming Viddler Conference 40

Webbiquity SMM

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Social Media Use in Big Companies.

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Research Social Media B2B Marketing 210