influence 
Social Media Strategies Summit
NOVEMBER 27, 2018
They started streaming as a Facebook Live show at the same time as the linear broadcast. Specifically, would women of color be interested in a dedicated social community? They are positively impacted by social influencers. To solve for this need, OWN recently launched The Know: An OWN Community. Source: Magna.
Sherrilynne Starkie
NOVEMBER 4, 2012
From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. Lessons learned about online grassroots movements: These groups have real influence.
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Ignite Social Media
OCTOBER 21, 2020
After working in the social media industry for over a decade and running a social media agency since 2007 , it also makes me wonder about my role in the space and if people like me are contributing to the problem. There’s quick funding that comes after natural disasters or a local tragedy.
Ignite Social Media
JULY 31, 2017
We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. Influencer marketing and paid is another way to gain exposure.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.
Waxing UnLyrical
APRIL 8, 2016
Those two years might as well have been five (or seven), given the extraordinary progress we made in raising the organization’s visibility and profile during some of the most turbulent times in animal welfare (to cite just two: the 2007 pet food recall and Michael Vick case ). Influence doesn’t necessarily come with age. Puppies ftw!
Social Media Strategies Summit
FEBRUARY 13, 2020
In fact, 84% of C-level and VP-level buyers are influenced by social media, with many spending about 760 minutes a week on Facebook. Source: Hubspot Facebook. It is often difficult to market to marketers – they know the tricks of our trade, and aren’t as easily influenced as other consumers. Source: Shopify Facebook.
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