Webbiquity SMM

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Twitter made a splash at SXSW in 2007 and began to grow rapidly. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). Events: Live events have been part of marketing since Europe’s trade fairs in the 13th century.

B2B 318
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Roundup of the Top Internet and Social Media Statistics by Awareness Community. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Twitter has the fifth oldest.

Research 210
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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that. Jordan Harbinger launched his popular show The Art of Charm in 2007, making him an elder in the rapidly-expanding podcast community. J-P De Clerck explains how, in words and pictures. by Marketing Insider Group.

Content 60
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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.