How OWN Creates Community and Multi-Platform Success With Social Video
Social Media Strategies Summit
NOVEMBER 27, 2018
They started streaming as a Facebook Live show at the same time as the linear broadcast. Specifically, would women of color be interested in a dedicated social community? Their audience research confirmed: They wanted curated content. They trust OWN to curate it. The Know: An OWN Community. Source: Magna.
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