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How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. Also, PR pros now routinely run ad campaigns…something unheard of a decade ago.

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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. Ignite Social Media launched in 2007, just a few months before the first iPhone came out. And similar to QR codes, a friend of mine, Kipp Bodnar, wore a QR code to I believe it was the 2007 South by Southwest show on his shirt.

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How to get “Custom Customers”

Taylor Marek

Why are all these marketing surveys, segments, action plans, and spread the message being conducted by companies big and small? That is why you have marketing campaigns. Remember the old saying, “If You Try To Be Everything To Everyone, You’ll Be Nothing To No One&# ? Take that idea in perspective. Look at the bigger picture.

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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. View an alternate.

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Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

As a client, you must be able to give your consultant information about your target audience via an audience profile that can be found with survey tools and market research. Those who joined the social media party in 2007 are thriving; those who join in 2011 often find themselves at a complete loss.

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28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

HubSpot’s annual survey of marketers doesn’t solely focus on content, but its insights are too rich to ignore. B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine. How to Launch a Killer Content Marketing Campaign in a Few Months.

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Dollars Keep Flowing to Social Media Marketing

Proactive Report

The finding of a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg should put that thought to rest — more than half the marketers polled (55 percent) said they’ve shifted funds from traditional media budgets to execute social media campaigns. YouTube (65 percent).