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My Contribution at PaulWriter.com

The Marketing Blog

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base. its nice information.

Web 2.0 152
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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). New Softwares & Tools for Content ROI Calculation.

Trends 95
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The Specialization of Social Media Analysis

Net-Savvy Executive

Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. Since then, I've also argued for an expansive interpration of the listening metaphor.

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How To Measure Your Social Media Efforts

Social Media Network Marketing

Typically in business terminology called Return On Investments or ROI. Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. So we need to be very clear on how we want to measure the success of a Social Media Network Campaign. What are your thoughts? Do join in.

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Koka Sexton dot Com

Koka Sexton

I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I work for a growing software company and they don’t have much of a footprint in the social media world. I try to follow the trends and news around social media as best I can. That is until recently.

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Corporate Social Media Reading List

Koka Sexton

I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I work for a growing software company and they don’t have much of a footprint in the social media world. I try to follow the trends and news around social media as best I can. That is until recently.

List 96
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The Power of Integrating Your Social Media and Email Marketing Efforts

Oktopost

But integrating the two efforts together can prove transformative for companies looking to maximize engagement online and streamline community management. Social listening is a great way to refocus your email campaigns Social media are their own ecosystems. But what does this have to do with email marketing?