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Paying Homage to the Social Technographics Ladder

Ignite Social Media

The year was 2007 and Ignite Social Media was opening as the first social media agency in the United States. I clearly remember discussing this chart with folks from Microsoft before we started running the Windows social channels for them. Why Do People Not Use Facebook? .

Survey 148
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The True Story Of The Ugly Christmas Sweater Guy

Jason Yormark

The year was 2007, and it was a cool, brisk Autumn day like many others. I was a few years into my tenure at Microsoft Advertising, and had fallen into an amazing group of dudes at work…The COT…or circle of trust if you will. Mostly a lot of jokes about the bathrooms at Microsoft. But this day was different.

Microsoft 267
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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. How Social Media Marketing Operated in 2007. I immediately knew it was important.

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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Anne Zelenka , Saturday, October 6, 2007 at 3:00 PM PT Comments (56). Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age. Microsoft (Information Age) vs. Google (Connected Age). Microsoft (MSFT) exemplifies the Information Age. December 17, 2007, Web Worker Daily.

Web 2.0 263
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Grow Your Wiki

Buzz Marketing for Technology

Web Content 2007. Buy the book | Learn More. Buy the book. knowledge management. laptop stolen. left brain. Mac OS X Leopard. macarthurfoundation. managing wiki growth. matt mullenweg. megaregion. millennial generation. Multi-touch. Net Neutrality. New York Times. Nine Inch Nails. Northern Voice. office 2.0. online communities.

Wiki 223
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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. I think Microsoft would be more receptive to user feedback. I’ve seen this on Microsoft’s PR depts. Look at their policy about servicing you from the get go.

Apple 154
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Is YouTube Part Of Your Social Media Strategy?

Jason Yormark

Such as the winning entry in the 2007 Microsoft Company Meeting Lip Sync Contest. Buy Some Social Media Today! Of course, that doesn’t mean I haven’t had some “mild” YouTube success. Click here for my other foolish videos on my YouTube Channel. Related posts: 5 Great Social Media & Community Job Resources.

YouTube 262