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Paying Homage to the Social Technographics Ladder

Ignite Social Media

The year was 2007 and Ignite Social Media was opening as the first social media agency in the United States. Lisa Braziel and I were still writing “ Social Media is a Cocktail Party ” and brands were just starting to wonder if, and how, they should engage with consumers on social media. Social Technographics Today .

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StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

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Facebook vs Twitter (A Comparison)

The Marketing Blog

Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys. Equally interesting is the result of a similar survey conducted on Pickfu.com. Although it is a paid survey, you might be interested to read some of the comments by the survey takers.

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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. They are comfortable with branded content. This comes at a time when Facebook, who has funded and supported this project, seeks to leverage Facebook Watch as an alternative for brands who seek to monetize branded content.

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Google Spreadsheets Update: Blessing in Disguise for Marketers…

The Marketing Blog

Home About In the Media India’s Buzziest Media Brand Condolence February 20, 2008.3:10 The Problem There are various form builders and online-survey tools out there but the ‘marketers’ face tough time to convince the respondents in filling up those web-based survey-forms.

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Reboots, Remakes are Comfort Food for the Soul But…

The Realtime Report

I’m gonna eat your brains and gain your knowledge.” – Tony Block, “Planet Terror,” Dominion, 2007. A recent Deloitte survey pointed out that 70 percent of Americans (90 percent millennials) gorged themselves on an average of five episodes per sitting. They were going to sit through the entire second season of Strange Things.

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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. View an alternate.

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