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What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

After working in the social media industry for over a decade and running a social media agency since 2007 , it also makes me wonder about my role in the space and if people like me are contributing to the problem. Things are going to vary slightly from brand to brand, but there are a few collective insights to consider.

Brands 154
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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. We’ve been managing social media programs for billion-dollar brands since 2007.

Campaign 106
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Pubcon 2007 Recap

Techipedia: Tamar Weinberg

Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity. December 9, 2007 at 5:43 pm Great to finally meet you in person, Tamar! Reply Tamar Weinberg December 9, 2007 at 6:17 pm We’re not allowed to talk about it. There was other stuff to do?

Yahoo 100
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

We also know the world of social listening is one that can make or break our brand’s reputation. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. We have two ears and one mouth for a reason. What is Social Listening?

B2B 155
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Benefits of Online Reputation Management - Social Media

Social Media Network Marketing

Thursday, August 19, 2010 Benefits of Online Reputation Management - Social Media Online Reputation Management comprises of various elements. Increase positive perceptions of brand by creating opportunities to listen to and engage with consumers. I admit social media is a great tool for doing online reputation management.

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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). This has helped us build a reputation as the folks who really understand this specific space. Facebook had just started allowing photos to be uploaded and didn’t have any brand pages.

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Social Media Network / Online Reputation Management

Social Media Network Marketing

Monday, June 7, 2010 Social Media Network / Online Reputation Management Why Online Reputation Management is suggested: Online Reputation Management, ORM, is the practice of managing your business reputation with your online community of stakeholders within the online media space. Unported License.