Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. You can’t put a price on the real-time perception of your brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Ignite Social Media

JULY 31, 2017

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. of brand’s audience. In 2015/2016, organic reach was down to 2.6%

Social Media 84

Social Media Trends Community building Hosting 84

Social Media Strategies Summit

NOVEMBER 27, 2018

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Video content was also repurposed and monetized on social. Their research also revealed people didn’t mind seeing commercials during this content, so long as they’re relevant. They are comfortable with branded content.

Communities 100

Communities Platform Video Fashion 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Pixlee

APRIL 4, 2017

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. The issue is, as with most things involving social media, how do you track hashtags?

Hashtag 40

Hashtag Brands How To Instagram 40

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

SEPTEMBER 29, 2008

December 10, 2007. Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships. If we choose them well, our network of influencers expands our knowledge and our reach exponentially further and deeper simultaneously. Learn to explain your expertise easily to people who have influence.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Mindjumpers

FEBRUARY 2, 2011

Here, Laurel is referring to how important it is to listen to what is being said about you and your company out there, because this can provide insight into which content that is meaningful and appropriate for your audience. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232

Airlines Social Media Collaboration Travel 232

Twist Image

DECEMBER 29, 2013

Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers , was part of the recommended reading list. The New Influencers came out in 2007 and Gillen has been prolific since that one was published. content marketing. the new influencers.

B2B 73

B2B Influencer Social Media Blogger 73

Later

MAY 6, 2020

IGTV monetization seems to be right around the corner, but they aren’t the only platform hoping to lure content creators in. . In the following post, we look at how different social platforms are compensating creators and what this means for brands. . Let’s get started! YouTube figured this out pretty quickly.

Instagram 64

Instagram YouTube Compete Platform 64

Later

MAY 27, 2020

IGTV monetization is finally here but they aren’t the only platform hoping to lure content creators in. . In the following post, we look at how different social platforms are compensating creators and what this means for brands. . This move to let creators monetize their IGTV content is most certainly a strategic one. .

Instagram 55

Instagram YouTube Compete Advertising 55

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

MAY 24, 2010

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Social media is about building relationships and influence.

Social Media 220

Social Media Marketing Cost Guidelines 220

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. The Groups feature allows Beauty Insider members to hone in on the content that interests them most. Image source.

Examples 228

Examples Communities Brands Forums 228

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Do study your influencers Want to reach out to influencers ? Yeah, most of us do.

Social Media 272

Social Media Engagement Forums Policies 272

Buzz Marketing for Technology

NOVEMBER 6, 2008

Paul covers topics like how to sell your social media program to by making a strong case, how to be a good listener using DIY tools across many types of media, how to find and court influencers, how to make social media worthy content and measuring results. Published by Quill Driver Books in spring, 2007, it is in its third printing.

Social Media 109

Social Media Marketing Conference Publishing 109

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) Here’s a starter guide on using Stumble discovery to get some great ideas.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Bare Feet Studios

JULY 8, 2009

How far will you go and what damage does your brand risk? He lost some followers too though many said K-Mart was smart to find such a popular person of influence with whom they could spend very little money and gain an incredible amount of publicity. I hope you have set up Google Alerts for your brand!

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. We’ve worked mostly with national and international brands.

Influencer 85

Influencer Social Media Hubspot Travel 85

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Accelerated by MaxCDN Content Delivery Network. P Appreciate the enlightenment.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. Social Desire November 30, 2007 at 5:26 pm Don’t Digg? Then Mixx, Instead » Small Business SEM December 3, 2007 at 9:40 pm Think Digg Has Jumped The Shark?

Review 102

Review Digg StumbleUpon Web 2.0 102

Proactive Report

OCTOBER 7, 2011

Andy has some excellent video tips in this post: Since 2007 YouTube videos have had the great benefit of being able to influence the search engine results on page 1 of Google. This means you can textually include keywords and phrases within your video content to help your content get found by searching Internet users.

YouTube 98

YouTube Tips Embedding Marketing 98

Bare Feet Studios

FEBRUARY 27, 2010

Via @JohnGarcia ) Hashtag Aggregation: People create hashtags to help aggregate related content from disparate sources so the world (and all of its relevant subsets) can be easily informed. I personally think our collective hearts and minds influenced the power of the waves while on their way to us.

Social Media 92

Social Media Aggregator Upcoming Conference 92

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

AUGUST 19, 2010

We need to understand that theres a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. The various points of influence are: Traditional/mainstream websites. Professional networks like LinkedIn. Great Site!

Reputation 87

Reputation Social Media Xanga Microblogging 87

Bare Feet Studios

OCTOBER 21, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Social Media > How Do Logos Matter to You? Yes, as a major part of a company’s brand image.

Upcoming 43

Upcoming Compete Viddler Conference 43

Bare Feet Studios

OCTOBER 6, 2009

I am all for co-creative collaborations between brands and bloggers. I have a long record of encouraging brands to work with new media creators for the better bang for their buck than with traditional media. We don’t like it when politicians get freebies and claim they are not influenced; same goes for bloggers.

Blogger 44

Blogger Upcoming scribd Viddler 44

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. Don’t forget to follow Samir on Twitter.

Social Media 164

Social Media Yahoo Discount Training 164

Bare Feet Studios

DECEMBER 3, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Money Matters , Strategy > Confused? No one entity is in charge of your brand.

Training 42

Training Travel Upcoming Construction 42

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Payless Shoes Payless is another well-known brick-and-mortar brand that’s best known for their ability to offer quality shoes for a low price.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Bare Feet Studios

MARCH 19, 2010

It’s perfect timing as I held a webinar training this morning with a new client who shared concerns about the possibility of negative comments and inappropriate photos as a reason her brand is moving slowly with social media. In her case, it is an awesome brand with very high positives. What you do with it, is up to you.

Social Media 40

Social Media Upcoming Conference Comments 40

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. Then, slay away. The reason?

Airlines 109

Airlines Marketing How To Influencer 109

Bare Feet Studios

OCTOBER 10, 2008

Ignite Social Media : Ignite Social Media, the original social media agency (SM), helps brands set and execute social media strategies Bare Feet Studios : We develop social media campaigns and specialize in branded online video projects Pistachio Consulting : Micro sharing. Macro results.

Social Media 40

Social Media Construction Consultant Upcoming 40

Buzz Marketing for Technology

JUNE 27, 2008

The Branding Issue. A big issue with the presentation template is that they’re branded with logos or company brand elements. The logos and brand elements take up valuable screen real estate. This leaves less room for your course content. Your ultimate goal is to motivate and influence performance.

Template 280

Template Templates Course Real Estate 280

Bare Feet Studios

MAY 27, 2009

I too am influenced by my friends and business colleagues, and am trying to influence the discussion of social media practices here in Hawaii as a long time practitioner and also a founding member of the Social Media Club. Whose tag line is, “If you get it, share it.&# Brian’s post is long.

Tourism 40

Tourism Blogger Upcoming Review 40